The Thinking Behind The Favour

The Favour was founded by Judy Abdullah, an engineer by training, raised in Britain with a life shaped by both the UK and Saudi Arabia. That dual perspective is at the heart of the consultancy: close enough to understand the culture from lived experience, but with the outside perspective to question what others may take for granted. 

After building an audience of over 50,000 around her observations on culture and society, and being approached by companies to speak on them, she founded The Favour to bring that perspective into business. 

Drawing on sociology, psychology and lived experience, The Favour looks beyond surface-level cultural advice to uncover the less visible forces shaping how the Gulf thinks, behaves and does business. The result is a perspective that can reveal opportunities, motivations and cultural dynamics your competitors may not be seeing.